Starting a Christmas Shop
Opening a Christmas shop business may be daunting initially, but everything will come easy if you have sufficient knowledge. Read this article and learn some things you should know before starting your own Christmas shop business.
If you think Christmas ornaments sell only during the peak months between October and December, think again.
A lot of Christmas shop owners would disagree with you. Believe it or not, Christmas items sell the whole year round.
Young and old, rich and not so wealthy, are enthralled with the merry concept of Christmas. Children love to drop by and spend time in Christmas stores, even during the off-season. Hobbyists troop to and scour Christmas stores to search for that elusive collectible ornament they have been eyeing seemingly forever. And for the hard-core Christmas aficionado, it is never too soon to start preparing for Christmas.
The fact that many people have the Christmas spirit nested in their hearts makes starting a Christmas shop a lucrative business venture.
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Here’s a list of things you should remember to start your Christmas store.
Find the perfect location. The place where you decide to put up your store will significantly affect your sales figures. Ensure your chosen location is in a visible area readily accessible by the public.
Hire excellent employees that share your vision and passion for your trade. Pay extra attention when recruiting. Don’t settle and hire employees that don’t fit the bill. Once you have hired the employees you want in your dream retail team, motivate them through competitive pay and advancement opportunities.
It is essential for any business nowadays to have an online presence. Build a website for your store that has e-commerce capability. By doing so, you get to reach a broader market base.
Maximize the uniqueness of your trade. By highlighting the specialty factor of your store, you get to draw customers away from large retail stores. This is one way you can compete with the big players.
Meet your customers’ needs and expectations. Make them feel important. Customers will likely tell their friends and family about your store if they are satisfied. That’s free promotion for you.
Take the effort to advertise and promote your store. Even if you carry the most beautifully unique Christmas ornaments in town and all sell for the most buyer-friendly price—it won't matter if your target market doesn’t know your store exists.
Write a business plan. You will need a road map to guide you and ensure you reach your goal. A business plan serves this function.
Write a marketing plan. Research is vital if you want to have an effective marketing strategy.
To give you a clearer picture, here are some of the items often found in Christmas shops: Christmas-themed Afghans & Throws, Artificial Trees, Bathroom Products, Bedroom Products, Bells, Christmas Lights, Collectibles, Costumes, Decor, Decor Lighting, Garland, Handbags, Home & Garden Accessories, Home & Yard Accessories, Infant, Toddler & Kids Accessories, Kitchen & Houseware, Lawn & Window Decor, Men's Apparel, Ornaments, Outdoor Decorations, Stockings & Hats, Table-Top Decor, Tools & Hardware, Tree Skirts, Tree Stands, Tree Toppers, Women's Apparel, Women's Intimates, Wreaths and so on.
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bogardz@gmail.com || (347) 651-1855 || Consultant