Starting an Advertising Agency
Starting your own advertising agency business is not difficult if you have the right aptitude and the inclination. There are too many options to choose from, start, and run a successful advertising agency.
Start Your Own Publication:
There are many ways to start your own advertising agency business and one of the most cost effective methods is to start a small publication with a few articles and publications you personally wrote.
If you can collect money from the advertisers before starting your publication, you could get your advertisers to finance your start up needs! Use part of the collected money for printing and distribution, the remaining balance will be your profit, or you may spend some bucks for your own advertising.
- Select a name for your publication, the layout and, the logo designs.
- Research for papers and magazines to see who advertises a lot and invite them to place ads in your publication.
- Contact a few printing companies and compare their prices and offers.
- Make some lists of the number of copies to be distributed in particular areas.
- Plan a good distribution strategy, including distribution in public places like cinema halls, malls, parks, door-to-door delivery, in the streets etc.
- Estimate the cost of distributing the publication, have some workers to distribute them and compute their compensation based on your planned budget.
- Do a research on how much to charge per advertisement. Make sure your price is competitive, and also make sure you make profit.
- Offer your advertisers a help with the design and drafting of their advertisements if necessary and let them know the schedule of the release, where and how many copies, and make sure that they get a copy of the publication too.
This method has been tested and proven to work many times making several people earn a decent income working from home. Many big online advertising companies started using the same way.
Use the Internet to Start You Own Advertising Agency: The Internet has taken marketing, advertising, and promotion strategies to unprecedented levels, as the reach is astounding. If you understand the basics of Internet Marketing and have a little background in advertising and promotion, you can have a very profitable and productive career by starting your own advertising agency business.
EZines: These are electronic online magazines and are very popular. Ezines usually specialize and focus in certain specific areas and levels interest. Make sure that the topic is interesting and people will surely advertise in them, as the cost of advertising is lower as well as having the potential to reach millions of people online, making it a very powerful advertising tool over the Internet. So give some thoughts in starting an Ezine website and taking it the first step in starting your own advertising agency business. There too many options available. Choose the one that suits your aptitude, skills, experience and budget. Hard work, perseverance, dedication, and determination will definitely ensure success. Starting an advertising agency business needs reputation, contacts, and timing. Publications and Ezines are just some stepping stones to start with, and to build contacts and reputation.
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