How to Start a Radio Station Business
If you want to start a radio station business, you will need to pick the ideal location, secure the requirements for the permits and licenses, shop for the equipment, and attend to other matters of the business.
You may need to hire a DJ or you can opt not to have one. Have business plan so that you can have some sort of guide in the operations.
Do you love listening to the radio? Well, this is an excellent business opportunity for those who have the passion for radio service. Even if you don’t have much experience with radio jobs and tasks, you can easily gather the needed info on the web so that you can also familiarize yourself with the different equipment and tasks. Your very first task is to get the necessary license. You can inquire at the Federal Communications Commission for the application requirements. This will usually include the FCC Form 605 and the passing certificate that will be issued by COLEM or the Commercial Operator License Examination Manager.
What do you want? Radio stations vary. You can focus on playing music or in broadcasting news. To make sure that you’re following the right path, you will need to come up with a plan. Create your own business plan. Having a radio show can be costly because you will need someone on the air all the time whereas if you simply play music, you can save some money. With the advances in technology, it is now possible to run a radio station that plays music (e.g. oldies, top hits, etc.) even without a disc jockey. Come up with a unique and easy to remember name for your radio station. For instance, you can use at least 3-4 letters plus the frequency so that your potential listeners can easily identify it.
You will need to get equipment for the station and have it installed. You can shop around if you like so that you can get the best deals. If you still want to hire DJs, you may do so as long as your operating budget permits. Don’t forget to hunt for sponsors. Advertising can help your radio station stay afloat but just make sure that you pick the ads carefully. To ensure that your listeners will stay loyal to your station, you can have contests and quizzes where they can win money or special prizes. You must do this often so that people will stick to your station.
Allow listeners to call your station and make requests. Try to play all the requests because this is also another way of promoting your radio station. You may need a DJ for this tactic so that the phone calls can be answered. It’s not that hard to start a radio station as long as you’ve secured the needed permits and licenses. Find a suitable location and start investing now.
- Local Radio Advertising
There is no denying that radio is an effective tool in the provision of advertising and marketing for businesses, small and large-scale alike.
- How much Internet Radio Advertising Costs
Internet radio advertising is the in thing in this time and age of electronic commerce. As projected, a dramatic increase in the use of internet radio advertising will be more seen and be felt as there are more people inclined to use the internet.